Advertising Policy
1. Publications that are commercially supported and all advertisements are made independently of editorial judgments. Any good or service that is identified in The Applied Biology & Chemistry Journal (TABCJ) publications as an advertisement or that is sponsored is not endorsed by TABCJ. Commercial or financial interests, or any particular agreements with sponsors or advertising clients, do not compromise editorial content.
2. Any form of advertising that TABCJ deems unsuitable or detrimental to the network's content may be declined at its discretion.
3. Advertising for goods or services that are known to be unhealthy (such as tobacco and alcohol products) will not be accepted by TABCJ.
4. Ads must be verifiable and cannot be misleading or deceptive. The advertiser and the commodity or service being promoted should be prominently displayed in advertisements. Copy that is overly dramatic or verbose will not be accepted. Advertisements that pertain to personal, racial, ethnic, sexual orientation, or religion themes, or that seem indecent or insulting in text or artwork, will not be approved.
5. Once an advertisement is posted online, it can be removed from the journal website whenever the publisher or editor(s)-in-chief so want.
6. TABCJ prohibits the targeting of any article or page with material related to the product(s) being advertised with treatment- or drug-specific campaigns. Advertisers are prohibited from using keywords in their links to articles, from targeting their advertising to appear in the same place and at the same time as a specific article mentioning that product, and from referencing an article that was published concurrently with the advertisement.
7. Ads for campaigns centered around drugs must adhere to all applicable Indian laws governing advertising. The CDSCO website contains information about the most recent laws in addition to guidance for best practices.
When submitting an advertisement, advertisers must provide TABCJ with the marketing authorization and a synopsis of the features of the product. The complete generic name of every active ingredient should be provided in medicine advertisements. An advertisement for a prescription-only medication should state explicitly on each page that it is meant for medical experts.
8. Ads for drug-specific campaigns should never be deceptive and should always promote responsible and reasonable use.
9. There must be a clear distinction between editorial content and advertisements. "Advertorial" content will not be published by TABCJ, and sponsored supplements must be identified as such. It should be made clear if a supplement was not subjected to peer review or if it was subjected to a different peer review procedure than the body of the publication.
10. Marketing choices, as well as those of sponsors and advertising, past or present, will not affect editorial choices. The outcomes of any searches a user does on the website by keyword or search topic are not under the control or influence of advertisers or sponsors.
11. Any requests for advertisements outside of TABCJ's regular advertising slots should be sent to editorial, who will reply with a thorough and definitive decision in a matter of two business days.
12. The Advertisements page will provide information regarding complaints regarding advertisements.
13. When you visit our website, we work with outside ad agencies to offer you advertisements and/or gather certain data. When you visit this website, these firms may use cookies or web beacons to gather non-personally identifiable information (such as your name, address, email address, or phone number) in order to help display adverts on other websites that are also probably going to be of interest to you.
Kindly direct any grievances regarding advertising to admin@theabcjournal.com.
